The phrase "to hit the shelves" means that a product or item is being made available for purchase in stores.
Sentences with «to hit the shelves»
The game hit the shelves in early 2012 but it received lukewarm sales at release. (techtimes.com)
By 2017, we will see smart objects hitting shelves on broad scale and we will start reducing waste, costs and inconvenience while increasing efficiency and safety. (entrepreneur.com)
In fact, with the first incarnation launched all those months ago, it's high time that the follow up hit the shelves of the world. (pocket-lint.com)